AI Insights · Timothy · July 2025
Top Social Apps Performance in Russia Q2 2025
Explore the performance trends of leading social apps in Russia during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top social apps on a unified platform in Russia displayed diverse trends in weekly downloads, revenue, and active users. This data, provided by Sensor Tower, highlights the dynamics of popular apps such as TikTok - Videos, Shop & LIVE, Likee - Short Video Community, VK: music, video, messenger, Instagram, and Blink — friends location.
TikTok - Videos, Shop & LIVE saw its weekly revenue peak at around $22K in mid-May, with downloads fluctuating between 350K and 460K throughout the quarter. Active users ranged from 35M to 37M, showing a slight increase towards the end of June.
Likee - Short Video Community experienced a peak in revenue at just over $9K in late April. The app maintained a consistent download rate, averaging around 230K weekly, while active users grew steadily, reaching approximately 15.5M by the quarter's end.
VK: music, video, messenger consistently led in revenue, peaking at $323K in mid-June. Weekly downloads hovered around 150K, with active users slightly declining from 82M to 79M over the quarter.
Instagram generated up to $5.4K in revenue in mid-April, with downloads ranging from 140K to 170K. Active user numbers increased towards the end of the quarter, reaching over 22M.
Lastly, Blink — friends location showed a steady climb in downloads, peaking at 120K at the end of June. Active users also increased steadily, reaching 3.7M by the end of the quarter.
For more detailed insights and data, please visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025